From Covid, With Love is the wrenching, nearly tragic story of how love conquered death.
“The ‘Hunger games’ meets ‘lord of the flies,’ yet it is so much more.”
—Mayfly is A She Reads Best YA Book of 2018
Are you ready for the end of the world?
Buy Scorpion to explore a world where no one lives past the age of 17!
NEWS + content
In tandem with the first book, SCORPION is a fine addition to libraries serving older teens, especially where Neal Shusterman’s “Unwind” and “Scythe” series circulate well.”
Agency PR pro Jeff Sweat talks about losing his religion on this episode of the 'Ad Block' podcast.
Normally we promote other people's work, but this year we got a chance to make our own. In March, we launched Mayfly Quest, a book-marketing campaign for my postapocalyptic novel Mayfly. Book publishing rarely mounts the kind of campaigns that marketers do for entertainment and brands, focusing on getting books into the hands of people who weren't already fans. The focus of #MayflyQuest was reaching people who didn't know they should be fans.
Jeff Sweat has helped tell lots of interesting marketing stories over the years, in his PR roles at Deutsch, 72andSunny and now his own PR shop, Mister Sweat. But now he's getting a chance to apply what he's learned from creative advertising to build an audience for his own very special product—his first novel, Mayfly.
Hank Garner interviews Jeff about Mayfly, the apocalypse, and the state of book marketing.